#Website auditor free full
#Website auditor free free

What does that mean for your business? Simply put, if you want to rank as high as possible in Google, your website must look great on Mobile devices (e.g. As we discussed in one of our previous posts, Google’s search algorithm now prioritizes Mobile over Desktop. It will also allow you to run two different tests (Mobile and Desktop). It will give your website an overall score, and more importantly, outline all the key areas you need to improve. If you are trying to improve your Google ranking, running your website through PageSpeed is a great start.

#Website auditor free free

Now that we covered some basics let’s look at a few free audit tools to help you get started, and see what improvements need to be made.

#Website auditor free full

Running your site through audit tools is one of the easiest ways to ensure you are not left behind.Īlso, a good audit will provide a full analysis of your website, and more importantly, a breakdown on areas which need improvement. Since technology is changing every day, your website has to change with it.

Most people don’t look forward to them, but they are essential in providing you information on your website’s health.

Usability Testing (especially important for eCommerce)Īre you ready to get started and dive deep into your website performance? Our comprehensive website audit checklist will provide the guidance, tips, and tools you needs to run your own website audit.In many ways, Website Audits are like Physical Exams.

Getting StartedĪt a high-level, here are the five main components of our website audit checklist: This broad range of experience and perspectives will result in a more robust website audit. A digital agency will have a team of experts specializing in SEO, web design, copywriting, and user experience. If you’re serious about seeing results, we recommend partnering with an agency. This can be as simple as asking for feedback over the phone, or enlisting a service like User Testing to get candid customer feedback. If something looks odd to them, it’s probably confusing to your prospects as well. Ask for customer feedbackĭo you have a few friendly customers you can ask for candid feedback? We’ve found that including your clients in website-user testing can lead to prosperous results. Is the customer service team bogged down with call center traffic? If so, discuss how the support page is performing and how it can be optimized. Are you ramping up hiring efforts this year? Get HR involved and review how the careers page is performing, and pinpoint areas for improvement. Review your company goals for the year and see how they align with the website. Internal stakeholdersįor larger marketing teams, we always suggest gathering additional insight from key stakeholders at your company. Don’t worry if you’re new to this sort of thing our website audit checklist will give you all the guidance you need. Set aside a big chunk of time to investigate your website performance, and the digital presence of your top competitors and other companies you admire. Our downloadable checklist will help as a guide for your research. You can absolutely do this website audit on your own. Here are some considerations when compiling a team for your website audit. Who is involved in a website audit?ĭepending on your business needs, a website audit can be elaborate and detailed, simple and high-level, or anywhere in between. We can guarantee that you’ll gain valuable insights after completing our website audit checklist. It’s also a good exercise to keep tabs on your competition and identify content gaps. We’ve never met a marketer who is 100% satisfied with their website performance, but even if you’re pleased with the status quo, you should still conduct a yearly audit to ensure that you’re not missing an opportunity to improve performance – and that your site accurately reflects your company, products, and values. If you need your website to generate more traffic and convert more leads, then you should do an audit. Whether you’re looking to redesign your website, or looking for opportunities to continually optimize, this comprehensive website audit checklist is the tool you need to ensure you’re leaving your prospects with the best possible impression.ĭownload FREE Checklist Why do a website audit? We’ve found that an annual website audit is a good practice for companies of all sizes and industries. This interaction can go one of two ways: your target persona immediately feels connected to your brand, or your website is just another tab in their browser.Ī poorly designed and difficult-to-navigate website can cost your company hundreds of thousands of dollars, or more, in lost opportunity. Your website is often the first interaction a prospect has with your company.